Melrose began with one store in McAllen, Texas in 1976 we now have over 80
stores in Texas, New Mexico, Arizona and California and plan to open more
stores this year.
This rapid successful growth stems
from the simple marketing concept of offering our customers
quality fashion merchandise at the best possible price
in a friendly, attractive atmosphere. Bold simple graphics
and lifestyle pictures communicate to our customers the
latest fashions at the lowest prices. Fashion and value
are key ingredients to the success of Melrose.
The core customers for Melrose are fashion conscious young
Hispanic women.
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The success of our stores
is also attributed to our focus on the local needs and
tastes of the Hispanic customer and quick reaction to
the changing needs and desires of our customers.
Because of significant changes occurring
in the junior and teen market, our customer base continues
to grow. Our future growth is led by a new store-opening
program, the remodeling of selected locations to maintain
profitability, and entry into new markets. As we continue
to expand, Melrose merchandising and visual teams are
focused on the trends in fashion, making Melrose the place
to shop for juniors, misses, plus, maternity and accessories.
Fashion and value are key ingredients to the success of
MELROSE. Welcome!
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